WHO WE ARE
Blequity Brands is a Black, woman-owned firm. We produce lovingly curated gift boxes featuring products created and manufactured by BIPOC-owned businesses. We do this in the name of racial equity, as we believe supporting BIPOC-owned firms and resourcing BIPOC communities is a rebuke on the economic injustice perpetrated against communities of color.
We believe people make the world go round, and right now so many people are working harder than ever in the fight for racial equity and justice. We’re here to remind people to smile, rest and nurture themselves along the way.
Blequity Brands was founded by Kia Croom a 20+ year nonprofit leader. Kia loves the nonprofit sector but acknowledges that nonprofit professionals (particularly those engaged in equity & systems change, education and human services) often work to the point of severe exhaustion and burnout, as the work is emotionally and professionally taxing.
Having recently experienced burnout, Kia found herself thinking of ways that she could “love-on” a few of her colleagues on the brink of burnout and “remind them to prioritize resting and replenishing themselves.” The rest is as she says “Herstory.”